One of the surprising facts that Merchant of Magic has discovered by analyzing its customers data is that the average new magician will only keep learning magic for about 6 months. All magic tricks involve 4 basic steps – discovering the secret, discovering a method to hide that secret, practicing that method and then performing it. People who just want to learn a a few quick tricks will generally fail to do enough practicing and rehearsing. Other people stop because other parts of their lives get in the way.
- Some people don’t want to learn all the steps to performing magic; they only want to learn a few tricks.
- Magic requires an audience beyond one’s family and friends, and it can be challenging to find places to perform magic.
- Sometimes real-life concerns can get in the way, and people don’t have time to practice or perform magic.
“For most people, it’s not like that at all. The majority drop away very quickly. I know this in detail because MoM holds a large amount of data about the customer journey through magic, from the first few self working tricks, to the refill supplies of the working pro.”